{"id":844,"date":"2023-11-17T09:50:46","date_gmt":"2023-11-17T08:50:46","guid":{"rendered":"https:\/\/birrainfiera.com\/how-does-it-work\/"},"modified":"2025-05-19T10:42:49","modified_gmt":"2025-05-19T08:42:49","slug":"how-does-it-work","status":"publish","type":"page","link":"https:\/\/birrainfiera.com\/en\/how-does-it-work\/","title":{"rendered":"How does it work"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"844\" class=\"elementor elementor-844 elementor-213\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eedce60 e-flex e-con-boxed e-con e-parent\" data-id=\"eedce60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8931f87 e-flex e-con-boxed e-con e-parent\" data-id=\"8931f87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52fbc4f e-flex e-con-boxed e-con e-child\" data-id=\"52fbc4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef6e12a e-con-full e-flex e-con e-child\" data-id=\"ef6e12a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9c73a2 e-con-full e-flex e-con e-child\" data-id=\"a9c73a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7883767 elementor-widget__width-initial elementor-widget-mobile__width-initial pp-divider-center elementor-widget elementor-widget-pp-divider\" data-id=\"7883767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pp-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pp-divider-wrap\">\n\t\t\t\t\t\t\t<div class=\"divider-text-container\">\n\t\t\t\t\t<div class=\"divider-text-wrap\">\n\t\t\t\t\t\t<span class=\"pp-divider-border-wrap divider-border-left\">\n\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"pp-divider-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-divider-text\">\n\t\t\t\t\t\t\t\t\tHOW DOES IT WORK\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"pp-divider-border-wrap divider-border-right\">\n\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>    \n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1d7f1 e-con-full e-flex e-con e-child\" data-id=\"5d1d7f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a58c3d0 e-con-full e-flex e-con e-child\" data-id=\"a58c3d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f039ac elementor-widget elementor-widget-text-editor\" data-id=\"9f039ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The entrance ticket to the Mitteleuropean Craft Beer Fair purchased on site has a cost of <strong>18 Euro<\/strong> and i<strong>ncludes 5 tasting tokens.<\/strong><\/p><p>For those who want to take advantage of a preferential price, it is possible to buy the <strong>online <\/strong>entrance ticket (on sale from May 2025) at the discounted price of<strong> 11.50 euros <\/strong>(10 Euro admission + \u20ac1.50 Ticketpoint pre-sale rights). The online ticket does not include tokens that can be purchased directly at the trade fair at the ticket counters. <\/p><p>At the fair, all purchases are made exclusively through tokens.<\/p><p>Each token allows one beer sample. Some specialty beers may require 2 or more tokens. <\/p><p>Tokens will also be used in the food area as a method of payment.<\/p><p>The <strong>tokens <\/strong>will be available for purchase at a price of <strong>1 Euro each<\/strong> (minimum of 5 and multiples thereof) at the cash counters which will remain open until one hour before the closing of the fair.<\/p><p>Any unused tokens will not be refunded.<\/p><p><strong>From the age of 18, a ticket must be purchased<\/strong>. Entry is free for children under 18 years of age accompanied by an adult. In accordance with current legislation, the administration of alcoholic beverages to minors is not permitted. Some breweries may offer non-alcoholic beers and food trucks non-alcoholic beverages.   <\/p><p><strong>THE FIRST 500 PARTICIPANTS OF EACH DAY WILL RECEIVE A COMPLIMENTARY GLASS WITH ITS HANDSTRAP<\/strong><\/p><p><strong>ENTRANCE FEES:<\/strong><\/p><p><strong>PRICES ON SITE:<\/strong><\/p><p><u>DAILY<\/u>: 18 Euro (entrance + 5 tokens)<\/p><p><u>3-DAY SUBSCRIPTION:<\/u> 25 Euro (3 days entrance + 5 total tokens)<\/p><p><strong>ONLINE TICKET:<\/strong><\/p><p>DISCOUNTED PRICES ONLINE (AVAILABLE FROM MAY) \u2013 in this case you buy only the entrance, the tokens will be purchased directly at the Fair:<\/p><p><u>DAILY:<\/u> BUY YOUR TICKET ONLINE AT THE DISCOUNTED PRICE OF 11.5 Euros (instead of 13 Euros) <span style=\"text-decoration: underline;\"><a href=\"https:\/\/biglietteria.ticketpoint-trieste.it\/dettaglio-spettacolo.php?negozio_spettacolo_id=1094\" target=\"_blank\" rel=\"noopener\">CLICK HERE<\/a><\/span><\/p><p><u>3-DAY SUBSCRIPTION:<\/u> BUY YOUR THREE-DAY SUBSCRIPTION ONLINE FOR THE DISCOUNTED PRICE OF 22.00 EUROS (INSTEAD OF 25 EUROS) <a href=\"https:\/\/biglietteria.ticketpoint-trieste.it\/prenota-abbonamento-scelta-eventi-nomap.php?negozio_abbonamenti_tipoabb=22\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">CLICK HERE<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2706a03 e-con-full e-flex e-con e-child\" data-id=\"2706a03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d83730 e-con-full e-flex e-con e-child\" data-id=\"3d83730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e1e01 elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"16e1e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-beer\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M368 96h-48V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56v400c0 13.255 10.745 24 24 24h272c13.255 0 24-10.745 24-24v-42.11l80.606-35.977C429.396 365.063 448 336.388 448 304.86V176c0-44.112-35.888-80-80-80zm16 208.86a16.018 16.018 0 0 1-9.479 14.611L320 343.805V160h48c8.822 0 16 7.178 16 16v128.86zM208 384c-8.836 0-16-7.164-16-16V144c0-8.836 7.164-16 16-16s16 7.164 16 16v224c0 8.836-7.164 16-16 16zm-96 0c-8.836 0-16-7.164-16-16V144c0-8.836 7.164-16 16-16s16 7.164 16 16v224c0 8.836-7.164 16-16 16z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exhibitors List<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b364f5a elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"b364f5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"https:\/\/birrainfiera.com\/en\/how-to-get-there\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-beer\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M368 96h-48V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56v400c0 13.255 10.745 24 24 24h272c13.255 0 24-10.745 24-24v-42.11l80.606-35.977C429.396 365.063 448 336.388 448 304.86V176c0-44.112-35.888-80-80-80zm16 208.86a16.018 16.018 0 0 1-9.479 14.611L320 343.805V160h48c8.822 0 16 7.178 16 16v128.86zM208 384c-8.836 0-16-7.164-16-16V144c0-8.836 7.164-16 16-16s16 7.164 16 16v224c0 8.836-7.164 16-16 16zm-96 0c-8.836 0-16-7.164-16-16V144c0-8.836 7.164-16 16-16s16 7.164 16 16v224c0 8.836-7.164 16-16 16z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">How to Get There<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baaeb67 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"baaeb67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434624e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile pp-divider-center elementor-widget elementor-widget-pp-divider\" data-id=\"434624e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pp-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pp-divider-wrap\">\n\t\t\t\t\t\t\t<div class=\"divider-text-container\">\n\t\t\t\t\t<div class=\"divider-text-wrap\">\n\t\t\t\t\t\t<span class=\"pp-divider-border-wrap divider-border-left\">\n\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"pp-divider-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-divider-text\">\n\t\t\t\t\t\t\t\t\tSponsor\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"pp-divider-border-wrap divider-border-right\">\n\t\t\t\t\t\t\t<span class=\"divider-border\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>    \n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8fdfe elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"2b8fdfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e5a33 elementor-widget elementor-widget-image\" data-id=\"b0e5a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png\" class=\"attachment-large size-large wp-image-738\" alt=\"\" srcset=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png 512w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-300x300.png 300w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-150x150.png 150w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-270x270.png 270w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-192x192.png 192w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-180x180.png 180w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-32x32.png 32w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc9943 elementor-widget elementor-widget-image\" data-id=\"8dc9943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png\" class=\"attachment-large size-large wp-image-738\" alt=\"\" srcset=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png 512w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-300x300.png 300w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-150x150.png 150w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-270x270.png 270w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-192x192.png 192w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-180x180.png 180w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-32x32.png 32w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-954af76 elementor-widget elementor-widget-image\" data-id=\"954af76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png\" class=\"attachment-large size-large wp-image-738\" alt=\"\" srcset=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png 512w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-300x300.png 300w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-150x150.png 150w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-270x270.png 270w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-192x192.png 192w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-180x180.png 180w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-32x32.png 32w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a03f9 elementor-widget elementor-widget-image\" data-id=\"c2a03f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png\" class=\"attachment-large size-large wp-image-738\" alt=\"\" srcset=\"https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom.png 512w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-300x300.png 300w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-150x150.png 150w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-270x270.png 270w, https:\/\/birrainfiera.com\/wp-content\/uploads\/2023\/11\/cropped-birrainfiera_favicon-1-PhotoRoom.png-PhotoRoom-192x192.png 192w, 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For those who want to take advantage of a preferential price, it is possible to buy the online entrance ticket (on sale from May 2025) at the discounted [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":830,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-844","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does it work - Birra In Fiera 2025<\/title>\n<meta name=\"description\" content=\"Welcome to the Mitteleuropeean Craft Beer Festival, an extraordinary event that celebrates the excellence and diversity of beers from one of the world\u2019s richest regions in brewing tradition.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does it work - 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